Work
The goal of this project is to build a centralized, public-facing calendar within the ADKDATA application that displays all regional events—including proposed ones—in a clear, filterable, and easy-to-use format. By giving locals a full view of what’s happening in their town and across the region, the calendar empowers better planning, reduces scheduling conflicts, and strengthens community coordination.
Site traffic, event planner satisfaction, awareness
The Regional Office of Sustainable Tourism (ROOST) works to support and promote multiple regions within the Adirondacks through a sustainable, community-first approach. Regions such as Tupper Lake, Lake Placid, Whiteface Region, Lake Champlain Region, the Adirondack Hub, Saranac Lake, and Hamilton County are distinct yet interconnected communities within New York State’s Adirondack Park. Each contributes its own unique character and offerings, but together they form a vibrant and collaborative destination. Throughout the year, these areas host hundreds of events, from seasonal festivals and races to concerts, art walks, and community celebrations
Our process for this project focused on outlining key functionality, prioritizing a user-friendly, desktop-only calendar that fits seamlessly within the existing ADKDATA platform. We structured the application as a single-page experience that mirrors familiar calendar layouts for intuitive navigation. Features like town-based filters, event categories, and visual markers for proposed events were strategically built to ensure clarity and ease of use. The design approach aligns with ROOST’s broader goal of supporting regional coordination and giving locals a clear view of the event landscape for better planning.
The research phase of this project centered on understanding the needs of both local residents and event organizers across the Adirondack regions. We reviewed how events are currently shared, identified pain points around scheduling conflicts and lack of centralized visibility, and examined usage patterns within existing platforms like ADKDATA. Informed by input from regional stakeholders and ROOST team members, we explored comparable calendar tools—such as Google Calendar and other municipal event listings—to evaluate usability, layout, and filtering options. This research helped shape the functional priorities of the tool, ensuring it would address real-world coordination challenges while remaining accessible and familiar to users.
The design features a streamlined, user-friendly public calendar that blends the recognizable layout of Google Calendar with the unique branding and style of the ADKDATA platform. By integrating clear visual cues—such as status markers for proposed events—and robust town-based and category filters, the design empowers users to quickly find relevant events without feeling overwhelmed. Interactive elements like pop-up summaries and direct links to full event pages enhance user engagement and provide easy access to detailed information. This approach not only improves event visibility across the Adirondack regions but also supports community collaboration and smarter planning in a visually appealing, easy-to-navigate format.
For this project, I was solely responsible for mapping the user flow and designing high-fidelity wireframes. Below is an overview of the design process I developed and followed throughout the project:
• Discover: User research - ui/ux best practices for calendar applications
• Determine the sites information architecture and the apps content hierarchy
• Sketch out the user flow
• Meet with internal team to review the general direction of the application
• Establish/create a design system and component library
• Build out the high fidelity wireframes
• Connect with our internal developer team to review
• Design -> developer handoff
One of the main challenges during this project was managing a very quick turnaround time, which required rapid decision-making and efficient execution. Additionally, the project began with a very brief overview, giving limited initial guidance and requiring adaptability as details and priorities became clearer throughout development. Balancing these constraints while ensuring a functional, polished calendar aligned with ROOST’s goals demanded careful focus and collaboration.
Currently in development.